This fashion infuses multiple looks and styles to create a unique form of dress. One of these styles, Kawaii, came to fame in the 1990s. Kawaii became a popular phrase that meant something was cute or pretty. Kawaii was a form of resistance in that the style and culture associated with it were not seen as attractive by an older generation. This idea of Kawaii was a distinct youth culture separate from the traditional one in existence.The cyber-punk look takes its influence from gothic fashion and incorporates neon and metallic colors.However, it isn’t as popular as it was in the 1990s.
Japan is a place where everyone is individual – but in groups. If you go to the park on a certain hour every Saturday, you’ll see hundreds of boys dressed as rock and rollers, dancing to rock and roll music… very seriously.So it’s no surprise that when girls want to display groundbreaking fashions that no-one has ever seen before, they want to do it in the same place, at the same time. And that place is the Harajuku district in Tokyo.