As consumers, we are all skeptical, cynical and tired of being marketed at. We crave relevance, value, real connection, engagement, something surprising, an experience. And we crave entertainment that is worth our while. No matter how depressed the economy, how uncool conspicuos consumption, we happily spend our hard-earned money and our scarce time on entertainment, products, ideas and campaigns that pick us up, dazzle us, and give us more that we imagined. Now more than ever before, brands need to be fast, smart and way ahead of the curve to speak directly and engangingly to each consumer segments.

Via Access .