located on Rue Saint Honore, in the historical part of Paris.

The wood they have used for the new store is Victorian ash (from the eucalyptus family), an Australian grown renewable timber, which was hand-cut into about 3500 pieces before being sealed, numbered to meticulous plans and then sent off in shipping creates to be built in Paris. By exposing the sides of the wood, it displays the lovely detail of the grains that would normally be hidden. The intricate lines of the grain subtly breaks the strong linear forms created by the planks of wood and the packaging labels.

Photography by Louis Baquiast

via Introducing Aesop on rue Saint-Honoré « the way to be.

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