by REX Architects

Calvin Klein’s flagship store, located at 654 Madison Avenue, featured a collaborative installation, entitled Madison Avenue (Doll)house as the centerpiece of its annual holiday window display. Initially conceived by Dale Rozmiarek, Senior Vice President, Creative Services, Calvin Klein, Inc., the final structure was designed by architect Joshua Prince-Ramus and his firm, REX Architecture P.C., working with Magnusson Klemencic Associates (structure) and Situ Studio (fabrication). The work was envisioned by Rozmiarek as a futuristic concept home that spoke to the needs of modern, urban living while addressing the use and importance of space.

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.

REX is an internationally acclaimed architecture and design firm based in New York City.;  Founded in 2001 as OMA New York—the American branch of the Office for Metropolitan Architecture—REX became an independent office under the leadership of Joshua Prince-Ramus in 2006. At OMA New York, Mr. Prince-Ramus was Partner in Charge of the Seattle Central Library and the Guggenheim-Hermitage Museum in Las Vegas. REX recently participated in the limited competition to re-conceive Governors Island in New York Harbor. For more information, visit REX were identified as one of “The 20 Essential Young Architects” by ICON magazine (April 2008), and named one of the twenty most influential players in design in Fast Company’s “Masters of Design” issue (June 2005).

The DollHOUSE by REX Architects for Calvin Klein | Yatzer™.