The new 58-floor building from what I can tell, is an unimpressive design for a Hotel playing on the top tier. I was hoping for something more original and inspiring.

W New York Downtown Hotel and Residences will celebrate a soft opening July 27, and begin welcoming hotel guests on August 16 (residents will move in this fall). Located just a block away from the World Trade Center site, the property was purchased by developer Joseph Moinian in 2005, long before the economy crumbled.  German design firm Graft was enlisted to create the building’s interiors, and has lent a minimal and futuristic feel to the space, which consists of 217 hotel rooms and 223 condominiums–one and two bedroom units which sell for up to $2.8 million. Here’s a sneak peak at a downtown hotspot in the making.

At Last, W Hotels Opens Its Flagship Downtown Skyscraper | Co.Design.