“It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”

I really hope that Apple does the right thing.

Android phones are coming on strong. If people get the impression that Apple has taken on AT&T’s business model of “we’re not happy till your not happy”. It could be curtains for their lustrous image.

Is Apple Mulling Over A Possible iPhone 4 Recall?

Upon purchase, many users discovered that placing a finger over the bottom left of the phone could reduce the phone’s signal, or even cause the call to drop entirely, a glitch Apple blamed initially on a miscalculation within the formula used to determine how many service bars should be displayed. An optical illusion, simple as that – except that it’s not. In its report, Consumer Reports called into question Apple’s explanation of the issue, prompting many to wonder just how far the company would go to mask the problem. The answer? Pretty far.

A string of deleted forum threads on Apple’s web site, all pointing to the decision reached by Consumer Reports. All discussions dealing with the issue had been mysteriously erased, and lead users to one message: “Error: you do not have permission to view the requested forum or category.” Apple, it seems, has issued a total blackout of iPhone 4 reception dialogue, even directing its support team to call reception reduction due to handling your phone “a fact of life in the wireless world.”

Is Apple Mulling Over A Possible iPhone 4 Recall? – Techland – TIME.com.